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Websites

Websites built for buyers who research longer, trust less, and ask AI before they ask you.

Designed, written, and engineered in-house.Structured so AI tools can read them, written so people want to.Fast to load, simple to update, honest about what you do.

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What you always get

Twelve things included with every website.

We build every website on AI-ready platforms. The reasons are technical and they matter: faster builds, cleaner code, better performance scores out of the box, and an architecture that AI tools can actually read. If you’ve come from WordPress, you’ll notice the difference.

Analytics and tracking. Cookie and privacy compliance. Technical SEO. On-page SEO. Schema markup across the site. Local SEO. Performance optimisation (PageSpeed 90+ on mobile and desktop). Cross-device testing. Accessibility to WCAG 2.2 AA. Form security and anti-spam. Pre-launch QA. Post-launch indexing and submission. Roughly forty items in total. The full appendix is available on request. If you don’t know what any of that means, that’s ok, we can explain it to you.

Honest ranges. Factors that affect the price explained in a table. What’s included and what isn’t. Honest framing on when you might not be the right fit. An FAQ section on pricing specifically. The most undervalued trust signal on a 2026 website, and the one most agencies still hide behind ‘contact us for a quote’.

FAQ section on the homepage. Dedicated FAQ page consolidating the top questions across the whole site. All written in natural question-and-answer format. AI scans for these. So do humans.

Not a Google reviews widget. Not a Trustpilot plugin. Reviews displayed directly on the page in machine-readable HTML, with Review and AggregateRating schema applied. The reason this matters: AI cannot read Google reviews via API. If your reviews only live inside a third-party widget, AI will tell prospects you have no reviews. Yours need to be visible to both.

Templated drafts provided for every build. Cookie consent banner installed with granular control and a working reject-all option. Accessibility statement included. We’re clear in the Letter of Engagement: the drafts are starting points, and you take legal responsibility for the final versions. Some clients have a legal professional review them, and some don’t.

Demonstrates that claims on the site are verified, content is dated, and corrections are handled. Mostly read by AI, and a significant trust signal for the humans who do read it. Increasingly important as AI weighs source credibility heavily.

Real names, real photos, real personality. Bio content written by us from your briefing. Personal details alongside professional ones. Every team member visible. Bio video placeholders reserved in the structure for clients who want to add video later.

The story of why your business exists. The values, illustrated with examples rather than listed. The things you deliberately don’t do. The page most often filled with corporate boilerplate, and the page where we put the most copywriting effort.

Step by step, what working with you actually looks like. Removes the mystery from your sales process, which removes the friction from a buyer saying yes. Too few websites address this well.

We write every word on the site from your briefing document. The workflow is a structured AI process developed in-house, with human oversight on every page.

Any element of the website can be edited easily, by you or by us, depending on how involved you want to be. Some people like to come back to us, and others like to tweak it themselves.

Three tiers

Same standard, different scope.

Every tier includes all Fundamentals listed above. The tiers differ in three things: how many pages you get, how many services and case studies are written up, and what self-service and content tools come built in from launch. Pick the tier that matches the size of your business and how far ahead you want to build.

Tier 01

Establish.

from£3,600

A focused launch site, done properly.

Best for: businesses launching, relaunching, or fixing a site that never quite worked. A focused presence with everything that matters.

On top of the Fundamentals

  • Up to 8 pages. Typically Home, About, Team, Services, Reviews, Process, FAQ, Contact, plus the technical pages (privacy, cookies, terms).
  • Up to 3 case studies, problem-solution-outcome framing.
  • 1 self-service tool: self-scheduling (Calendly with team selection) or self-pricing (Good/Better/Best calculator or range tool).
  • 1 revision round per page.
  • Around 3 weeks from brief signed off to launch.
  • 14-day window of small tweaks included.
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Recommended

Tier 02

Expand.

from£6,500

More depth, real tools, the analytics layer.

Best for: businesses that already know roughly what they want to be doing online, and are ready to do it properly.

Everything in Establish, plus

  • Up to 15 pages, and 6 case studies.
  • 2 revision rounds per page.
  • FAQ on every core page, plus the dedicated FAQ page.
  • Advanced analytics: custom event taxonomy mapped to your buyer journey.
  • Newsletter signup integration: integrated with your chosen email platform (Mailchimp, ConvertKit, or similar).
  • 2 self-service tools: self-scheduling (Calendly with team selection) or self-pricing (Good/Better/Best calculator or range tool).
  • Video-ready section pre-built to receive a video when you produce one.
  • Around 5 to 6 weeks from brief signed off to launch.
  • 14-day window of small tweaks included.
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Tier 03

Lead.

from£10,000

The full operating system.

Best for: businesses ready to be the authority in their category. The kind of website you don’t outgrow.

Everything in Expand, plus

  • Up to 25 pages, up to 10 services, 6 case studies.
  • 3 revision rounds per page.
  • Third self-service tool: self-assessment (scored quiz with lead capture) or self-selection (recommendation tool). In addition to the Expand tools.
  • Learning Centre set-up: searchable, filterable content hub built from launch, with category architecture, tagging, and search.
  • Strategic SEO: keyword research mapped to your journey, content gap analysis against three named competitors, advanced schema, backlink and citation audit, internal linking strategy.
  • Around 7 to 8 weeks from brief signed off to launch.
  • 30-day window of small tweaks included.
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Line by line

Here’s how they compare.

The same information as the cards above, laid out in full, for those who want to compare like for like.

FeatureEstablishRecommended
Expand		Lead
From£3,600£6,500£10,000
Best forBusinesses launching, relaunching, or fixing a site that never quite worked. A focused presence with everything that matters.Businesses that already know roughly what they want to be doing online, and are ready to do it properly.Businesses ready to be the authority in their category. The kind of website you don’t outgrow.
PagesUp to 8Up to 15Up to 25
Services written up––Up to 10
Case studiesUp to 366
Revision rounds1 per page2 per page3 per page
The twelve FundamentalsIncludedIncludedIncluded
Full technical foundation (~40 items)IncludedIncludedIncluded
FAQ scopeHomepage + dedicated pageEvery core page + dedicated pageEvery core page + dedicated page
AnalyticsStandardCustom event taxonomy, mapped to your buyer journeyCustom event taxonomy, mapped to your buyer journey
Newsletter integration–IncludedIncluded
Self-service toolsOne (scheduling or pricing)Two (scheduling or pricing)Three (adds assessment or selection)
Video-ready section–One pre-builtMultiple pre-built
Learning Centre––Built from launch
Strategic SEOTechnical + on-page (in Fundamentals)Technical + on-page (in Fundamentals)Full programme: keyword mapping, competitor gap analysis, advanced schema, citation audit, internal linking
Build time~3 weeks~5 to 6 weeks~7 to 8 weeks
Post-launch window14 days14 days30 days
Hosting + support retainerfrom ~£25/monthfrom ~£45/monthfrom ~£75/month
Speak to us → Speak to us → Speak to us →

All tiers include the twelve Fundamentals and the full technical foundation. The retainer starts the month after launch and scales with the size of the site. Final figures are confirmed in your proposal.

What happens after launch

Hosting and support, from £25 a month.

Every website comes with ongoing hosting and support, starting the month after launch. It covers hosting, security, software and platform updates, and a defined allowance of small changes per month. The support scales with the size of your website.

What counts as a small change?

Updating a phone number. Swapping a team photo. Editing an FAQ. Adding a new testimonial. Replacing copy on a page that already exists. Anything that takes us under 30 minutes and doesn’t involve a new page, a new feature, or a structural redesign.

What doesn’t?

A new page, a new tool, a new section, a redesign, an integration with new software. Bigger work gets quoted separately at our standard rate. We tell you the price before doing the work.

Can I cancel it?

If we build the website, we have to provide the hosting. If you want to take your website elsewhere, we can help you migrate. Most clients stay because the cost is small and having one place to come back to is convenient.

Indicative price.

from £25/month

The figure depends on the size of your site and is confirmed in your proposal.

Optional extras

Things you can add to any tier.

Some things don’t fit neatly into a tier, because not every website needs them.

Custom CMS£1,000

A content management interface so you can edit and add content yourself. Strongly recommended for any client with a Learning Centre, or anyone who plans to publish regularly.

Booking functionalityfrom £250

Calendar integration so clients can book appointments with you directly. Connects to your existing Calendly account, or another booking system. Often paired with self-scheduling.

E-commerce functionalityfrom £500

Tiered by whether you’re selling digital products, simple physical products, or physical products with stock management. Payment gateway integration. Ideal if you’re already on Shopify and want a more bespoke storefront.

Client login areafrom £500

Gated content or a member-only area with user authentication. Useful if you serve paying members or want to host private resources for clients.

Additional self-service toolsfrom £500

Beyond those included in your tier. Self-scheduling, self-pricing, self-assessment, self-selection. Each priced individually by complexity.

Additional case studies£300 each

Beyond those included in your tier. One page-depth case study, problem-solution-outcome framing, written from your briefing.

Existing site migrationper project

We audit what’s there, selectively migrate the copy, posts, and assets that earn their place, and map every old URL to a 301 redirect on the new site. Priced by the size of the existing site.

Headshotsfrom £400

Professional team headshots for your Team page, processed for web. From £400 for up to 3 team members. Pricing varies by location and team size.

Imagery sourcingper project

Stock or licensed imagery sourced and curated for your brand. Useful if you don’t have your own image library yet.

Domain and email set-upfrom £350

If you don’t have a domain yet, or you’re still on Gmail, we’ll help you purchase the domain (in your name) and set up Google Workspace email on a live call.

Ongoing content management

Keep getting recommended, without it becoming your job.

A website built for 2026 only stays visible if it keeps moving. Fresh articles, new case studies, new answers to the questions your buyers are asking, all structured so AI keeps putting you in front of them.

If you let the content go stale and you slowly drop out of the answers. Most business owners know this and still never get to it, because writing and publishing consistently is a job in itself.

We can do this for you with the Confident Buyer Framework your site was built on. Every piece is written to be found: structured for AI, mapped to how your buyers actually decide, and yours to reuse. One blog becomes a batch of social posts you didn’t have to write from scratch.

Level 01

Upkeep.

from£400/month

For businesses that want to stay current without thinking about it.

  • 1 new piece a month, an article, a case study, or a Learning Centre entry, written from a short brief or a quick call
  • Freshness signals kept up and schema maintained
  • Internal links updated as the website grows
  • Each piece can be reused for social posts

Level 02

Growth.

from£900/month

For businesses that want to be found for more, every month.

  • Includes everything in Upkeep
  • Up to 4 pieces a month, mapped to a rolling content plan we maintain against your buyer journey
  • Ongoing keyword and gap tracking, so we are writing the things your buyers are searching and asking AI
  • A quarterly review of what is ranking, what is converting, and what to write next

Level 03

Authority.

from£1,800/month

For businesses that intend to be the obvious answer in their field.

  • Includes everything in Growth
  • Up to 8 pieces a month across articles, comparisons, case studies, and the topics that drive buying decisions
  • Full editorial calendar owned and run by us
  • Strategic SEO worked continuously, not once at launch
  • Monthly reporting on visibility, enquiries, and where you sit against named competitors

Content management is a commitment on both sides, so we only take it on after a website build, and only where we think we can genuinely move the numbers. If that is not you yet, the standard hosting and support package is enough.

Talk to us about creating content →
Fair questions, plain answers

Questions people ask us about websites.

Because in 2026 it’s not the best platform for what we are trying to do. The platforms we use offer faster build times, cleaner output, better performance scores out of the box, and an architecture that AI tools can actually read. It also means we launch websites in three to eight weeks rather than the three to nine months that is the WordPress agency norm.

If you specifically want WordPress, we are genuinely not the right team, and we will tell you that on the first call rather than take the work. It is not the right tool for the kind of work we want to be doing in 2026. And if you ever want to leave us, we help you migrate. We do not build in a way that holds your site hostage.

Because you are not comparing the same thing, and it is worth knowing exactly what the cheaper option is. A budget freelancer or a template gives you a pretty shell with no words in it, no schema, no real pricing page, and reviews trapped in a widget that AI cannot read. You then either spend your own evenings filling it, or you pay a copywriter, an SEO specialist, and someone for the legal pages separately, and you still project-manage the gaps between them.

Assembled in pieces, that work runs somewhere between £6,000 and £11,000 before you count your own time. Our price is one number, one team, and a site that launches complete. The cheaper website is rarely cheaper. It is the same money spread across five people and three months of your evenings, with a weaker result at the end.

That is the most common reason people come to us, and it is exactly why we work the way we do. The agency that burned you almost certainly hid their pricing, wrote none of the copy themselves, and went quiet after launch.

So we publish our prices on the page you are reading. We write every word from your brief before launch, so you never inherit an empty site with a content backlog you will never get to. And there are three of us on every build, with a small trusted team, no account manager, no handoff, no offshore team you never meet. You are not being asked to trust a promise. You are looking at the proof on the page.

You don’t need to understand any of it. That is the point of paying us rather than doing it yourself. The one thing worth knowing is this: your buyers now ask AI tools before they ask you, and those tools can only recommend a site they can actually read. Most websites are invisible to them. Yours will not be.

You do not need to know how schema works any more than you need to know how your accountant files your return. You need it done properly by someone who does. And if you ever want any of it explained, we are happy to, in plain words.

Yes, in two layers. Every tier includes the technical and on-page SEO foundation: schema, sitemaps, meta, Core Web Vitals, indexing, structured data. Lead tier adds strategic SEO on top: keyword research mapped to your buyer journey, content gap analysis against competitors, advanced schema, backlink audit, and internal linking strategy. We do not sell SEO as a standalone service. It comes with a website.

No, and nobody honest does. Ranking and enquiries depend on your market, your competition, search intent, and what you do after launch, all things outside our control. Anyone who promises you a number of clients is guessing or lying.

What we do guarantee is the foundation that makes enquiries possible, and we put it in writing. Your site launches copy-complete, loading in under two seconds, scoring 90 or above on Google’s own PageSpeed test on mobile and desktop, accessible to WCAG 2.2 AA, and structured with the schema AI tools need to read and recommend you. If it does not hit every one of those on launch day, we keep working at no extra cost until it does. A pretty site that is invisible to AI is the one that does not work. This is the opposite of that.

Establish runs around three weeks. Expand five to six. Lead seven to eight. From briefing signed off to launch. Most of the time gap between us and a slower agency is in the writing: we write the copy from your brief using our AI workflow, rather than asking you to draft it.

It is the least work you will do on a website. We write the copy from your brief, so you are never staring at a blank page. We draft the legal pages. We handle the technical foundation you would otherwise have to learn. Your part is a briefing document and a couple of review rounds, and most clients are surprised how little we need from them.

The reason so many websites never get finished is that they are built to need the owner constantly. Ours is built to need you twice.

We write all of it from your briefing document, using a structured AI workflow with human oversight on every page. You review and request revisions within the rounds defined for your tier. If you would prefer to write your own copy, we can scope the project as ‘copy provided by client’ and reduce the price accordingly. Most clients do not, because writing website copy well is difficult.

Yes, in two ways. Small edits to existing pages, such as text, images, or FAQ entries, are covered by the monthly support retainer: you send us what you want changed, we do it. If you would rather edit the site directly without going through us, add the custom CMS for £1,000 and you will have a content management interface to do exactly that.

Hosting is bundled into the monthly support retainer, which starts the month after launch. It covers hosting, security, platform and software updates, and a defined allowance of small changes per month: typos, content edits, swapping a photo, adding a testimonial, anything under 30 minutes that does not involve a new page or feature. Bigger work is quoted separately, and we tell you the price first.

The retainer scales with the size of your site, from around £25/month for Establish, £45 for Expand, and £75 for Lead. A focused launch site costs less to maintain than a twenty-five page site with a Learning Centre and two tools, so the price reflects that.

Yes. If you want to take your website elsewhere, we help you migrate the hosting. We do not lock you in. Most clients stay because the cost is small and having one place to come back to is convenient, not because they are trapped.

That is fair, and we would rather you decided properly than rushed into it. One thing worth weighing while you think: every month your current site sits there as it is, it is quietly sending buyers who researched you to whoever shows up in the AI answer instead. That is not a reason to panic. It is a real cost, and because it is invisible, it is easy to miss. The site is not losing you enquiries loudly. It is losing them quietly. Take the time you need, just count that in the maths.

That is what the tiers are designed for. Establish clients regularly add pages, services, and tools after launch, quoted at our standard rate. Some upgrade to Expand or Lead in year two, once they have earned the budget. Some Lead clients add e-commerce or member areas as the business evolves. And if you would rather we ran the content and growth for you entirely, that is what our ongoing content management is for. The website grows with you.

If you are a one or two-person business launching or relaunching, Establish. If you have a few services and you want analytics that actually mean something, Expand. If you want to be the authority in your category and you are ready to publish content over years, Lead. If you are not sure, book a 20-minute call and we will tell you honestly, including when the smaller tier is the right call.

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Taking on new projects for August

Ready when you are.

Book a 30-minute call. You tell us what you need. We tell you whether we can help, what it would cost, and what we’d do first.

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