The team
Three specialists, no extra layers.
Kathryn does the design. Charles does the talking. Mike does the technical work. You’ll meet all of us, and you’ll work with all of us. No junior team handover the day you sign. You speak to one of us, and one of us replies.
Co-founder · Designer
Kathryn.
kathryn@thealondragroup.comDesigns every Alondra website and brand identity. The visual judgement on every project.
Kathryn studied film and television at university before joining the creative team at a health communications agency in Cambridge. Over the past 10 years, she has worked with corporate clients in sectors including consulting, financial services, IT and healthcare, creating websites and digital content for businesses that need to communicate clearly and credibly.
Kathryn has always been inspired by Sir Ken Robinson’s work on creativity, and especially his belief that creativity is not reserved for a certain type of person. For her, creativity is not about being artistic for the sake of it. It is about seeing things differently, making connections, solving problems and helping ideas become clearer, stronger and more useful.
Outside work, she’s a competitive ballroom and Latin dancer, which is the kind of thing that sounds like a quirky bio fact until you see the practice schedule it actually involves. The discipline, precision, and attention to detail that takes will come as no surprise to anyone who has seen how she approaches a project.
Kathryn’s favourite quote
If you’re not prepared to be wrong, you’ll never come up with anything original.
Ken Robinson
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Years of digital design experience
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Websites built
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Dance trophies won
Co-founder · Operations
Charles.
charles@thealondragroup.comYour first point of contact, your last point of contact, and every point in between.
Charles came to Alondra by an indirect route. Most of his family is in real estate, and so was he, for the best part of a decade. He handles every client conversation from the first message in the inbox to the launch-day walkthrough, and the relationship after it.
Outside work, he cycles seriously, which he insists is for fitness reasons but everyone who knows him suspects is mostly an excuse for café stops. He cooks at home most nights, which is convenient for Kathryn, who doesn’t.
Charles’ favourite quote
The secret to getting ahead is getting started.
Mark Twain
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Years of client-facing experience
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Client conversations
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Miles cycled
AI Specialist
Mike.
mike@thealondragroup.comHandles the technical work behind the scenes.
Mike’s background is digital marketing, search, and applied AI, in roughly that order. He started in performance marketing during the era when SEO meant keyword density and a directory submission tool, and he stayed with the discipline as it changed underneath him: into content, then into structured data, then into the AI recommendation era we’re now in.
On an Alondra website build, Mike does the work most clients never see and never need to think about. The technical SEO foundation, the schema markup, the analytics setup, the Core Web Vitals, the cookie compliance, the indexing, the structured data that lets AI tools actually understand what your site is about.
Outside work, he loves walking his two dogs Daisy and Pippin.
Mike’s favourite quote
Without data, you are just another person with an opinion.
W. Edwards Deming
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Years in digital marketing
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Keywords ranked
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Doggy miles walked
Taking on new projects for August
Ready when you are.
Book a 30-minute call. You tell us what you need. We tell you whether we can help, what it would cost, and what we’d do first.
Let’s have a conversation →