Who we are
The Alondra Group Ltd ("we", "us", "our") is the data controller for personal information collected through thealondragroup.com. We are registered in England and Wales, company number 12823745, at 20–22 Wenlock Road, London N1 7GU, United Kingdom.
For any privacy-related question or request, contact us at charles@thealondragroup.com.
What we collect
We collect personal information in two ways: when you give it to us directly, and when you use our website.
Information you give us directly
When you contact us, book a briefing call, sign up to our newsletter, or otherwise interact with the site, we collect the information you choose to share. This typically includes:
- Your name
- Your email address
- Your phone number, if you give it
- Your company name and role, if you give them
- The content of any message you send us
Information collected automatically
When you visit the site, we collect limited technical information automatically. This includes:
- Your IP address (anonymised where possible)
- Your browser type and version
- The pages you visit and how long you spend on them
- The website you came from, if any
- Whether you are visiting on mobile, tablet, or desktop
This information is collected via cookies and similar technologies. See our cookie policy for the full list.
Why we collect it
We use your personal information for the following purposes:
- To respond to enquiries you send us through the contact form or by email.
- To book and run briefing calls you have scheduled with us.
- To send you marketing emails, if you have signed up for our newsletter. You can unsubscribe at any time.
- To deliver the services we have agreed to provide, if you become a client.
- To improve our website by understanding how it is used.
- To meet our legal obligations, including record-keeping and responding to regulatory requests.
Our legal basis for processing
Under UK GDPR, we need a lawful basis to process your personal information. We rely on the following:
- Consent: when you sign up to our newsletter or accept non-essential cookies.
- Contract: when you become a client and we need to deliver the services we have agreed.
- Legitimate interests: when you contact us with an enquiry, we have a legitimate interest in responding. We have a legitimate interest in improving our website and running our business.
- Legal obligation: when we are required by law to keep records or share information.
Who we share it with
We do not sell your personal information to anyone. We share it only with the following:
- Service providers we use to run the business, including our website host, email provider, CRM, calendar booking tool, and analytics provider. Each of these processes your information on our behalf under a contract that requires them to protect it.
- Professional advisers, including our accountant and any solicitor we engage, where they need information to advise us.
- Authorities, where we are legally required to share information.
Where any of these providers are based outside the UK, we make sure the transfer meets UK GDPR requirements, including standard contractual clauses where appropriate.
How long we keep it
We keep your personal information only for as long as we need it. As a rough guide:
- Enquiry-only contacts: up to two years from your last interaction with us, then deleted.
- Newsletter subscribers: until you unsubscribe, then deleted within 30 days.
- Client records: for the duration of our engagement plus seven years for tax and accounting purposes.
- Website analytics: aggregated and anonymised on an ongoing basis; individual session data deleted after 14 months.
Your rights
Under UK GDPR you have the following rights over your personal information:
- The right to be informed about how we use it (that is what this policy is for).
- The right of access: you can ask for a copy of the information we hold about you.
- The right to rectification: you can ask us to correct anything that is wrong.
- The right to erasure: you can ask us to delete your information, subject to some legal exceptions.
- The right to restrict processing: you can ask us to stop using your information in certain ways.
- The right to data portability: you can ask for your information in a portable format.
- The right to object: you can object to us processing your information in certain ways, including for direct marketing.
- Rights related to automated decision-making and profiling: we do not currently do either of these.
To exercise any of these rights, email us at charles@thealondragroup.com. We will respond within one month.
Complaints
If you are unhappy with how we have handled your personal information, please email us first at charles@thealondragroup.com so we have a chance to put it right. You also have the right to complain to the Information Commissioner's Office (ICO), the UK's data protection regulator, at ico.org.uk or 0303 123 1113.
Security
We take reasonable steps to protect your personal information, including encryption in transit (HTTPS across the site), access controls on our systems, and limits on who within Alondra can access what. No online service is completely secure, but we take this seriously.
Changes to this policy
We may update this policy from time to time. When we do, we will update the "Last updated" date at the top. Material changes will be communicated by a notice on the site or by email if we have your address.
Contact
Email charles@thealondragroup.com.