About

A small studio, run by two people who answer their own emails.

Where the name comes from

Alondra.

al·on·dra — Spanish, ‘lark’

Alondra is the Spanish word for lark.

The name came from our first house together on a road called Larkfield, which was named, we’re told, after a lark that lived in the field before the houses were built.

It felt like the right name for a business built around helping companies find their voice, sharpen their presence and show up with more confidence.

Why we exist

We started Alondra because too many businesses were getting websites that didn’t actually work.

2017

Kathryn had studied film and TV at university, then left to join the creative team at a health communications agency in Cambridge. The work was visual storytelling for healthcare brands, and the brief was rarely small.

2018

She left to set up her own social media management company. The clients kept asking for adjacent things: graphic design, then brand work, then a website. A few years in, the company was effectively a web design studio with the wrong sign on the door.

2020

The lockdown took Charles’s commute away and gave him time he hadn’t had to think about what he actually wanted to be doing. He’d been in real estate for many years, like many of his family members. The answer turned out to be working with Kathryn. He could do the talking, she could do the creative work. We set up a new company called The Alondra Group, made the structure official, and started the journey.

2022

We started working with Mike on individual client projects. He was building SaaS products at the time and brought a different toolkit to our builds: data, search, the technical work behind the scenes. We kept coming back to him on the projects that needed it.

2025

AI changed the search landscape. Buyers stopped going to Google first and started asking ChatGPT, Claude, and Perplexity for shortlists. The websites that got onto those shortlists were not the ones that ranked well in old search. They were the ones structured to be read and understood by AI tools.

2026

We had been building good-looking websites that did good-looking work for the buyer who used to exist. We needed a different toolkit for the buyer who exists now. We rebuilt how we work. That’s Alondra now.

Who we are

Three specialists, no extra layers.

Kathryn

The creative one

Designs every website Alondra puts out. Has an eye for visual composition. A competitive ballroom and Latin dancer outside of work.

Charles

The commercial one

Your first point of contact, your last point of contact, and every point in between. A keen cyclist and a serious home cook, which is convenient for Kathryn, who isn’t.

Mike

The technical one

Background in digital marketing, search, and applied AI. The reason our websites get found by AI tools rather than skipped. A football coach and long-time Football Manager player in his spare time.

No account managers.
No handoffs to junior teams the day you sign.
You work directly with us.

Meet the team →

What we believe

Three things we believe about websites.

We publish our prices because the best websites do.

Hiding the price is a strategy for businesses that aren’t sure what they’re worth.

Trust the expert. You wouldn’t fix your own boiler.

You wouldn’t try to fix your broken boiler on your own. You shouldn’t try to build a website on your own either.

Specifics earn trust. Vagueness loses it.

“Fast websites” is not a claim. “Two seconds to load” is.

What we don’t do

Four things we won’t sell you.

Specialists exist for good reasons. We’d rather refer you to someone whose entire business is one of these than half-do it ourselves. If you need any of these things, ask us. We’ll point you somewhere we trust.

Paid ads.

Social media management.

WordPress builds.

Video production.

Ask us who we’d recommend →

Taking on new projects for August

Meet the team.

Real bios for real people.