Fair questions, plain answers

The things people
actually ask us.

Every question we hear about our websites, audits, and brand work, answered in the same plain words we’d use on a call. Search for a phrase, or browse by category.

General.

A website starts at £3,600 and depends on tier and scope. Every tier includes the same foundations, and the difference is reach, not quality.

Three to four weeks, from briefing signed off to live. We don’t rush, but we don’t drag.

We have a methodology and we measure your site against it, instead of telling you we’re passionate. We write the words ourselves. And the people on our team page are the people doing the work.

Yes. A small monthly hosting and support package covers it once you’re live. You come back to us when you need to change something, and you know you’re covered.

Then we can fix that.

Websites.

Because in 2026 it’s not the best platform for what we are trying to do. The platforms we use offer faster build times, cleaner output, better performance scores out of the box, and an architecture that AI tools can actually read. It also means we launch websites in three to eight weeks rather than the three to nine months that is the WordPress agency norm.

If you specifically want WordPress, we are genuinely not the right team, and we will tell you that on the first call rather than take the work. It is not the right tool for the kind of work we want to be doing in 2026. And if you ever want to leave us, we help you migrate. We do not build in a way that holds your site hostage.

Because you are not comparing the same thing, and it is worth knowing exactly what the cheaper option is. A budget freelancer or a template gives you a pretty shell with no words in it, no schema, no real pricing page, and reviews trapped in a widget that AI cannot read. You then either spend your own evenings filling it, or you pay a copywriter, an SEO specialist, and someone for the legal pages separately, and you still project-manage the gaps between them.

Assembled in pieces, that work runs somewhere between £6,000 and £11,000 before you count your own time. Our price is one number, one team, and a site that launches complete. The cheaper website is rarely cheaper. It is the same money spread across five people and three months of your evenings, with a weaker result at the end.

That is the most common reason people come to us, and it is exactly why we work the way we do. The agency that burned you almost certainly hid their pricing, wrote none of the copy themselves, and went quiet after launch.

So we publish our prices on the page you are reading. We write every word from your brief before launch, so you never inherit an empty site with a content backlog you will never get to. And there are three of us on every build, with a small trusted team, no account manager, no handoff, no offshore team you never meet. You are not being asked to trust a promise. You are looking at the proof on the page.

You don’t need to understand any of it. That is the point of paying us rather than doing it yourself. The one thing worth knowing is this: your buyers now ask AI tools before they ask you, and those tools can only recommend a site they can actually read. Most websites are invisible to them. Yours will not be.

You do not need to know how schema works any more than you need to know how your accountant files your return. You need it done properly by someone who does. And if you ever want any of it explained, we are happy to, in plain words.

Yes, in two layers. Every tier includes the technical and on-page SEO foundation: schema, sitemaps, meta, Core Web Vitals, indexing, structured data. Lead tier adds strategic SEO on top: keyword research mapped to your buyer journey, content gap analysis against competitors, advanced schema, backlink audit, and internal linking strategy. We do not sell SEO as a standalone service. It comes with a website.

No, and nobody honest does. Ranking and enquiries depend on your market, your competition, search intent, and what you do after launch, all things outside our control. Anyone who promises you a number of clients is guessing or lying.

What we do guarantee is the foundation that makes enquiries possible, and we put it in writing. Your site launches copy-complete, loading in under two seconds, scoring 90 or above on Google’s own PageSpeed test on mobile and desktop, accessible to WCAG 2.2 AA, and structured with the schema AI tools need to read and recommend you. If it does not hit every one of those on launch day, we keep working at no extra cost until it does. A pretty site that is invisible to AI is the one that does not work. This is the opposite of that.

Establish runs around three weeks. Expand five to six. Lead seven to eight. From briefing signed off to launch. Most of the time gap between us and a slower agency is in the writing: we write the copy from your brief using our AI workflow, rather than asking you to draft it.

It is the least work you will do on a website. We write the copy from your brief, so you are never staring at a blank page. We draft the legal pages. We handle the technical foundation you would otherwise have to learn. Your part is a briefing document and a couple of review rounds, and most clients are surprised how little we need from them.

The reason so many websites never get finished is that they are built to need the owner constantly. Ours is built to need you twice.

We write all of it from your briefing document, using a structured AI workflow with human oversight on every page. You review and request revisions within the rounds defined for your tier. If you would prefer to write your own copy, we can scope the project as ‘copy provided by client’ and reduce the price accordingly. Most clients do not, because writing website copy well is difficult.

Yes, in two ways. Small edits to existing pages, such as text, images, or FAQ entries, are covered by the monthly support retainer: you send us what you want changed, we do it. If you would rather edit the site directly without going through us, add the custom CMS for £1,000 and you will have a content management interface to do exactly that.

Hosting is bundled into the monthly support retainer, which starts the month after launch. It covers hosting, security, platform and software updates, and a defined allowance of small changes per month: typos, content edits, swapping a photo, adding a testimonial, anything under 30 minutes that does not involve a new page or feature. Bigger work is quoted separately, and we tell you the price first.

The retainer scales with the size of your site, from around £25/month for Establish, £45 for Expand, and £75 for Lead. A focused launch site costs less to maintain than a twenty-five page site with a Learning Centre and two tools, so the price reflects that.

Yes. If you want to take your website elsewhere, we help you migrate the hosting. We do not lock you in. Most clients stay because the cost is small and having one place to come back to is convenient, not because they are trapped.

That is fair, and we would rather you decided properly than rushed into it. One thing worth weighing while you think: every month your current site sits there as it is, it is quietly sending buyers who researched you to whoever shows up in the AI answer instead. That is not a reason to panic. It is a real cost, and because it is invisible, it is easy to miss. The site is not losing you enquiries loudly. It is losing them quietly. Take the time you need, just count that in the maths.

That is what the tiers are designed for. Establish clients regularly add pages, services, and tools after launch, quoted at our standard rate. Some upgrade to Expand or Lead in year two, once they have earned the budget. Some Lead clients add e-commerce or member areas as the business evolves. And if you would rather we ran the content and growth for you entirely, that is what our ongoing content management is for. The website grows with you.

If you are a one or two-person business launching or relaunching, Establish. If you have a few services and you want analytics that actually mean something, Expand. If you want to be the authority in your category and you are ready to publish content over years, Lead. If you are not sure, book a 20-minute call and we will tell you honestly, including when the smaller tier is the right call.

Website Audit.

Fair question, it’s the default suspicion, and you’ve earned it from every agency whose “free audit” was a sales call with a PDF stapled on. So we built the opposite. The audit is a paid product, which means we’re not recouping our time by selling you something afterwards. You’ve paid for the work, and it’s yours: fix the issues yourself, hand them to your current developer, take them to a competitor of ours. The report is written to be useful to whoever does the work, not just to us. And if you do decide to build with us, your fee comes off the price, so the one path where we benefit is the one where you’ve saved money. Some audit clients go on to a build. Some don’t. Both are genuinely fine.

Start with ours, the free Scorecard takes two minutes. But here’s what every automated tool measures: page speed, mobile-friendliness, meta tags. Things a machine can read. None of which is why a buyer landed on your site and left without enquiring. A buyer doesn’t bounce because your meta description is short; they bounce because they couldn’t tell within five seconds that you solve their problem, couldn’t find a price, or saw no proof you’d done this before. No automated tool scores that, because it takes a human reading your site the way a buyer does. Free tools score the technical layer, which is one category out of our ten. The other nine are the difference.

The thing that makes most audits useless is the thing we engineered out. Hand someone forty problems and they freeze, so nothing gets done. That’s why the entire deliverable is ranked, not listed. You don’t get forty things, you get a first thing: the one fix that changes a buyer’s first impression or repairs a trust signal AI is currently missing. Then the second. The report is built as an order of operations, an executive summary with the three things to fix first, then everything else sequenced by priority, precisely so it becomes a to-do list, not a drawer-filler.

You might well rebuild, and if you do it with us, this becomes free, as it comes off the build price. But commissioning a rebuild without a diagnosis is like renovating a house without a survey. You’ll spend four or five figures, and without knowing what’s actually losing you enquiries, you risk two expensive mistakes: rebuilding the parts that already worked, and faithfully reproducing the blind spots that were costing you buyers, now in a prettier wrapper. £500 and seven days tells you what genuinely needs to change before you spend the big money. It’s not a cost on top of the rebuild. It’s what stops the rebuild being a guess.

The market’s full of “proprietary frameworks” that are one person’s opinion with a logo on it, so it’s a reasonable thing to ask. Here’s exactly what ours is: ten categories, ten yes/no statements each, every one scored on observable evidence on your site, not our impression of it. “Is there a price on the site, yes or no.” “Is there a named author on the blog, yes or no.” You can read the criteria before you buy and check our scoring against your own site afterward. It isn’t our opinion of your website; it’s a hundred specific, checkable facts about it. If anything, it’s less subjective than the gut-feel audit you’d get elsewhere.

Two different situations. If you genuinely don’t like it: tell us, and we’ll talk it through on a call. If the issue is that we misread something about your business, we’ll revise the affected section. If the issue is that the report told you things you didn’t want to hear, that’s a different conversation, the framework is the framework, and a site that scores 38% scores 38%. We don’t soften scores to keep clients comfortable, because honest audits are the only kind worth paying for.

And if we genuinely can’t surface at least ten specific, actionable issues worth fixing, you don’t pay, that’s the guarantee, in full below. I’ll be honest about why I can offer it: against a hundred-point framework, we’ve never seen a site without them, including very good ones. A site scoring 80 out of 100 still has twenty fixable gaps, and the ones at the top of that list are often the highest-value of all, because everything else is already working.

The brief takes about fifteen minutes, and that’s the only time you spend, we do the rest and have it back in seven days. Set that against the alternative: every month you leave it, the site carries on losing the enquiries it’s losing now, silently, with no diagnosis. Fifteen minutes is the cheapest this problem will ever be to look at.

Yes. The report is yours, and the fixes are specific enough that any developer, or whoever runs your content, can action them directly. You’re not locked into us for the work.

No. We audit any B2B or B2C website regardless of whether we’d be the right team to rebuild it. Some sites we audit are on WordPress, which we don’t build in. Some are large e-commerce sites. Some are in sectors we don’t typically work in. The audit doesn’t require us to be the rebuild team, and the report is structured so any competent agency could action it.

Within two business days of booking, in most weeks. The audit itself takes seven business days from the day you submit the brief, so the worst case is around nine days from payment to report. We take a fixed number of audits each month so the analysis stays hands-on and read by a person, not outsourced or run through a tool, so if a month is full we’ll tell you before taking payment and you’ll join the next.

The entire website, within reason. For most sites that’s the homepage, all service pages, about and team pages, pricing if it exists, contact, FAQ, and the blog hub. For very large sites (100+ pages) we audit a representative sample and tell you which. We’re scoring the site as a buyer would experience it, not crawling every URL.

Then the audit isn’t the right service yet. Wait until the site has been live a few weeks, so AI has had a chance to index it. If you’re still mid-build, book the briefing call instead and we’ll talk about whether to start with a Websites engagement or wait and audit the finished build.

Share it within your business however you like, with your team, your developer, your agency, whoever’s actioning the fixes. We’d just ask you not to publish it publicly, since it might include commercial commentary on named competitors that wouldn’t necessarily be in their interest to have online. Internal sharing, yes. LinkedIn, no.

Same framework, same scoring. Your site rescored against your original benchmark, so you see what’s improved and what hasn’t. It’s a short report focused on what’s changed rather than a rewrite of the original, which is why it’s £250: the framework mapping is already done from the first audit.

It’s a relative plan, not a calendar. The roadmap sequences the work into phases and estimates the effort each phase takes, but the clock starts when you do. We deliberately don’t put dates against it, because the timeline depends on your pace, not ours, and a plan with fake deadlines is worse than one with honest phasing.

Fill out the audit request form on the contact page and you’ll have the briefing form within 24 hours. From there, seven days to your report.

Branding and Design.

Not always. If you already have a logo and you like it, a website can be built around what you have. If you don’t, doing the branding first means the website launches looking like it belongs to a real business, not a brand-new one. Most clients who come to us with nothing start with a logo and basic identity first, then the website.

Yes. You get three concepts, two variations of the one you pick, and every file format you’ll need. You own all of it.

Yes, outright. Source files, working files, every format. No design files held hostage. No “please credit Alondra” in your footer unless you want to.

Yes. Most clients start with one or two items and add more over the next year. The brand guidelines mean anything we add later still looks like it belongs.

For business cards and small print, we’ll quote design and printing together. Printing is charged at cost with our trusted local printer.

Yes, that’s a common path. Invest in a logo and brand identity now. Add the website when you’re ready. Because we built the brand, the website launches looking consistent on day one. We don’t charge you twice for the brand work.

No. The website is its own service with its own pricing. Branding and Design is the brand-shaped things around a website (or instead of one, while you wait). Some people only need this. Some clients only need a website. Most people eventually need both.

Logo and one-page guidelines: about two weeks. Full brand guidelines: about four. A brochure depends on scope and how quickly the briefing comes back. We agree dates in the proposal so you know what you’re committing to.

Taking on new projects for August

Question not here?

Ask us directly. We’ll answer honestly, even if the answer is “we’re not the right team for that.”

Let’s have a conversation