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20 questions, two per category
Drawn from the full framework and reworded so you can honestly answer them about your own site just by looking at it. "Yes" is always the good answer.
Before anyone chooses to buy from you, they ask the same 10 questions, and these days, so does the AI reading your site on their behalf. This is how we audit and build websites that answer all 10.
A buyer moves through 10 questions on their journey to saying "yes". The ones you leave unanswered, they answer for themselves… usually against you.
Most websites are built around what a business wants to say. Potential buyers arrive with a problem and a subconscious checklist: can these people solve it, what will it cost, why them, can I trust them, what do I do next? They tick the list whether you've made it easy or not.
The Confident Buyer Framework turns that checklist into something we can measure. 10 categories, each focussed on a question a buyer is asking. It's the lens for every audit we run and the spine of every site we build. And because AI platforms now scan sites the same way, answering each question well is how you get recommended, not just found.
Listed in the order most buyers move through them, and a great website answers all 10.
A free, self-served first pass on the framework. Answer 20 questions about your own website and we'll give you a score and your three biggest gaps.
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Drawn from the full framework and reworded so you can honestly answer them about your own site just by looking at it. "Yes" is always the good answer.
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Your score at the end will be out of 100, kept deliberately comparable to our 100-point audit, with a band for every category so you can see where the work needs to happen.
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The scorecard names the three categories costing you the most, and what each one is quietly costing you. The how - page by page, plus the technical checks you can't see yourself - is included in the full audit.
Answer 20 quick questions and see where you stand against the framework buyers and AI are already using.